Advertising Information

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads


Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.

Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...

Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.

Here's 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters?

1. Introductory Stories: These are stories about who you are, why you're writing to them, and how you have assisted other people and/or businesses.

This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story? and establish credibility and trust.

2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people? just like them? who had the same concerns? overcame them, and discovered there was nothing to worry about.

If you're selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.

This is a classic "Feel? Felt? Found" approach. I understand how you feel. My previous customer used to feel the same way. His experience now is?

3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.

For example, if you were selling a Mercedes Benz? you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.

4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you? right now.

Here's an example from a sales letter from a company called "The Supper Club?"

"How can I get in on this deal?"

The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn't a stock. It was a private deal. And it was too late to get in anyway.

But it's why I'm writing you today.

5. Product Information Stories: Don't just list the features & benefits of your product or service. Tell a story which integrates this information.

6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.

Tell a before and after story of one of your customers. You'll never guess how much (other customers) business has changed since they started working with us?

7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.

8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.

For example, if you're a mortgage broker, give a case study of a past customer? and how much money they have saved through swapping over to you.

If you're a PR company, give an example of how you helped one company get out of a rut

If you're an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year? because you're up to date on all the tax changes.

9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.

This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos? or any industry where people buy to feel more secure.

At the same time, it could be used for anybody who helps people to make more money? or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.

10. Closing Stories: Stories can be used here to close the sale and sum up all the benefits you have to offer.

What stories could you use to promote your business?

All the best,

Scott Bywater
Copywriting That SELLS
Level 12 / 418a Elizabeth Street
Surry Hills, NSW, Australia
1300 88 21 91 / + 61 2 9282 6445

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.

Here's the address: http://www.copywritingthatsells.com.au

Don't muck around. Go there now. You'll be glad you did!

P.S. These stories can also be used extremely effectively through any type of communication: sales, customer service, etc, and not just sales letters.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...



Forbes

Beyond Ad Tech: How Changes In The Advertising Landscape Have Made Content King
Forbes
Many consumers today have rocky relationships with advertisers. Shifts in the advertising technology industry over the past several decades have led to higher instances of false advertising and fraud, leaving consumers wary. New digital technologies ...



Mashable

YouTube just made TV advertising more affordable than ever
Mashable
TV advertising is notoriously expensive. YouTube just changed that. YouTube has announced it's now letting advertisers run campaigns that specifically target users watching YouTube on television screens. The video giant has just launched a “TV screens ...

and more »


CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi Buys Sprint's Mobile Advertising Unit, Forms Strategic PartnershipECNmag.com
Marketing Platform Player InMobi To Acquire Sprint's Mobile Advertising BusinessCRN

all 27 news articles »


ZDNet

AR advertising is an intrusive, cross-platform mess. Can this startup help?
ZDNet
An AR advertising technology startup called CameraIQ, which offers a suite of tools that enable brands to create AR marketing experiences for customers, today released a social distribution solution that allows AR content to be posted across competing ...

and more »


Forbes

Bringing Creative Back Into The TV Advertising Equation
Forbes
As many of you may know, I spent the first half of my career working as an advertising copywriter/creative director. It's given me a strong appreciation for the value that “creative” brings to the advertising process, along with a frustration that ...



Engadget

Facebook's political ad system still allows anonymous advertising
Engadget
In May, Facebook began requiring political ads in the US to disclose who paid for them and those purchasing political ads to verify their identities. Both moves were meant to address some of the issues highlighted by the 2016 presidential election ...

and more »


Bloomberg

Brexit Risks Cut UK Advertising Growth to Slowest Since 2015
Bloomberg
The proportion of companies increasing their ad spending exceeded those scaling it back by 2.5 percentage points in the third quarter of 2018, down from a 6.5 point margin in the second quarter, the Institute of Practitioners in Advertising said ...
Brexit worries hit UK marketing budgets and the industry is feeling pessimisticCNBC

all 13 news articles »


Business Insider

What you need to know in advertising today
Business Insider
Facebook will now show who exactly is paying to swing people's votes through online political advertising. Similar to changes rolled out in the US, Facebook will label ads as they appear in its News Feed and archive all political ads in a searchable ...

and more »


New York Daily News

Facebook denies new claim it kept lid on video metrics problem
AdAge.com
Facebook is once again under pressure for providing faulty metrics to advertisers. The social network, which two years ago admitted to errors in how it calculated video views, faces new charges that it did not respond quickly enough to the problem.
Facebook Facing Another Lawsuit Over Allegedly Misleading Advertising ClaimsInsurance Journal
Facebook allegedly misreported video advertising data for a year before telling clients: lawsuitNew York Daily News
Facebook accused of misleading advertisers, then trying to hide itCNET
Wall Street Journal -Columbia Journalism Review -Bloomberg
all 118 news articles »

Google News

home | site map
© 2006