If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.
Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.
Here's 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters?
1. Introductory Stories: These are stories about who you are, why you're writing to them, and how you have assisted other people and/or businesses.
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story? and establish credibility and trust.
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people? just like them? who had the same concerns? overcame them, and discovered there was nothing to worry about.
If you're selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic "Feel? Felt? Found" approach. I understand how you feel. My previous customer used to feel the same way. His experience now is?
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz? you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you? right now.
Here's an example from a sales letter from a company called "The Supper Club?"
"How can I get in on this deal?"
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn't a stock. It was a private deal. And it was too late to get in anyway.
But it's why I'm writing you today.
5. Product Information Stories: Don't just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You'll never guess how much (other customers) business has changed since they started working with us?
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you're a mortgage broker, give a case study of a past customer? and how much money they have saved through swapping over to you.
If you're a PR company, give an example of how you helped one company get out of a rut
If you're an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year? because you're up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos? or any industry where people buy to feel more secure.
At the same time, it could be used for anybody who helps people to make more money? or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.
10. Closing Stories: Stories can be used here to close the sale and sum up all the benefits you have to offer.
What stories could you use to promote your business?
All the best,
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. These stories can also be used extremely effectively through any type of communication: sales, customer service, etc, and not just sales letters.
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service.
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a necessary evil.At least that's how some businesses approach it.
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it.
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.
What Is Most Important - Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.
Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right.
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.
Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.
Moving Message Board
Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ..
Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.
|home | site map|